Collaborating is a tremendously effective marketing approach to the music industry.
However, it does have both its pros and cons, which I discuss with you in this episode!
Your Brand is EVERYTHING!
We first start by talking about your brand.
Your brand is essentially a person, and you must make your decisions in the same way as you would yourself..
This means the things you say, the other businesses you interact with, and the customers you deal with on a daily basis!
I purposely started with the CONS of collaborating when beatmaking, selling beats, or with brands and sponsorships because many people don’t realize the harm it can bring to your business.
But of course, there’s many pros of collaborating as a music producer, too!
Cons of Collaborating as a Producer
This was the list of cons I used for this episode of Music Production Made Simple podcast:
- Other people’s actions effect your brand
- You have to often split earnings/commissions
- You have to read the fine-print of the agreement
- It’s RARE that a deal is fair..
- It’s harder for you to be yourself (and have a strong opinion)
- Hope that no foul play is going on in the background..
Pros of Music Collaboration
And, here’s the pros we talked about:
- Build an audience faster (which makes marketing efforts easier)
- Can make a lot more money
- Learn a different point of view
Recap of Collaborating as a Beatmaker
If you want to collaborate with another producer to make beats, you are stepping into a different ball game.
It can bring you many rewards and growth, but it can also bring harm, that you may not even be aware of!
When looking at the agreement and offer, balance the pros and cons carefully.
It could be the best collaboration and decision of your life.. or the worst!