If you know anything about SEO (Search Engine Optimization), you know there is an incredible amount of competition to reach first in Google for your website and/or business. However, one tip does not get mentioned very often. People talk about rich content, and proper titles on your posts.. but what about images? Labeling them properly is just as important! I learned this quickly in the beginning of Beatstruggles!
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In my beginnings of beatmaking while searching a product I wanted to buy, especially the Korg padKONTROL, and an audio interface, I’d search Google to see the connections on the front and back of the product. But could never find the image I wanted to see to get my answer. They would be close, or really hard to see the connections.
When first launching Beatstruggles, I put out a review about the Korg padKONTROL. In the write-up of my review, I placed a few images about the product; images that I would of liked to of seen to get my answer before purchasing. When I searched my post into Google, I noticed I was ranked close to #1 in the image section for my review/product! — See where I’m going with this? 😉
When I titled my image on my website, I titled it exactly what the picture was. But, if you don’t label your image accordingly, such as IMG_0008, in Google’s eyes, what does this mean? — Just numbers, and no one will ever find that, as no one searches IMG_0008!
This does relate to beatmaking, bare with me; this may be helpful — If you sell audio products, you probably upload images describing the product + what the customer is getting right?
Title Your Images to be Ranked First in Google,
Now, this may not land you first place in Google, but it will sure put you close to the top on the images tab of Google when people search the product you have reviewed, or are trying to sell.
Also something to mention is the amount of opportunity you have on image search. While searching for websites on Google, it doesn’t leave tons of opportunity to be ranked first. And for those who are trying to create a business in this online world, you want to be as close to first as possible on Google’s first page right?
The image page has a lot more selection to choose from on the first page alone, which makes the competition a little less narrow, and a little more achievable. The image tab is most definitely not as popular as the search tab, but it is Google, and it is popular, and there’s still an opportunity to grab more visitors to your website!
So, how do you title your image to get ranked on Google’s front page? Simply that. You must title your image!
Title Your Images for Search Engines
I’ve seen time and time again, websites that have images labeled as pic1.jpg, or a real random string of numbers like 0_99874527.png that comes directly off your camera.
So if I were to ask you a question.. Who is going to find this through a Google search?
Okay yes, I will admit pic1.jpg has an opportunity lol, but the random string if numbers.. A very slim chance!
Labeling Images the Right Way,
Now, if you are going to label your images, label them what they are! Here’s an example. When I reviewed the Korg padKONTROL, I titled the image exactly what the image was:
Korg padKONTROL – Front
Korg padKONTROL – Back
Korg padKONTROL – Side
Korg padKONTROL – MIDI Connections
You see? When people search a product, this is what they are searching for. Think about if you’ve ever searched a product. Have you ever typed the word ‘back’ after the product, to see the back connections of a product? I know I have!
How Can This Help Me as a Beatmaker?
Well, just like any market online, there is usually a lot of competition. But by using every tool you have, and a free one at that, you may be able to grab those extra customers, and gain extra visitors and traffic.
If you have a sound kit you released, maybe put:
I know drum kits have a lot of competition, but maybe your competition didn’t title their image properly ;).
Hope it gets you thinking!